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Ssangyong Repositions Pricing To Deliver Even Better Value - (Australia)

August 3rd, 2007




SsangYong has announced a major re-positioning of its range with new pricing across its major models, reflecting the increased competitiveness of the Australian dollar on world markets.

The company has been able to deliver prices up to 8.3 percent lower with most models reduced by up to $3,000.

The repositioning applies to SsangYong Kyron and Rexton SUVs and the popular Stavic people mover, which was already one of the best value people movers on the market.

The company's recently released Actyon range benefited from the more competitive dollar when it was released on the local market and retains the pricing it was launched at.

According to SsangYong Australia's general manager sales and marketing, Brad Larkham, the announcement of the new pricing structure makes the company's range even better value, especially when combined with high equipment levels and low operating costs thanks to fuel efficient turbo diesel power plants.

"It is simply a matter of giving customers the benefit of the increased competitiveness of the Aussie dollar and ensuring we are ahead of the game in a very fiercely contested market," said Brad Larkham.

"Automotive companies are quick to pass on the cost when our dollar depreciates but often slow to return the favour when dollars goes up, we thought it was time to reverse that trend," he said.

"Fact is we have been able to secure a much better buy price from the Korean factory and that means better value on all fronts," he added.

The top of the line Rexton Auto Limited is now $4,000 lower in price with a new recommended retail of $49,990, while the entry level Stavic people mover is now priced from $32,990, which represents a saving of $3,000 for Australia's best selling diesel people mover.

"Stavic's pricing in particular makes it one of the best value packages on the market particularly when you consider its high efficiency powerplant and strong equipment levels and puts it in a head to head battle with the leading petrol powered people mover from rival Korean brands," said Brad Larkham.

"The facelifted Euro IV Kyron is also a great example of our enhanced value with buyers benefiting not only from our price re-positioning but also from improved styling, performance and equipment levels," he added.

SsangYong is sold and serviced through a national network of more than 61 dealers across the country covering every state and territory.

"The bottom line is that the SsangYong range now delivers the best pricing and specifications across the people mover and SUV markets and with fresh models will have added appeal to Aussie buyers," he said.

All new SsangYong vehicles sold in Australia come with the peace-of-mind afforded by a 3 year/100,000 kilometre factory warranty with SsangYong Assist 24/7 roadside assistance.

MODEL OLD RRP NEW RRP
Kyron Euro IV    
2.0L manual $34,990 $32,990
2.0L auto $37,990 $35,990
2.7L auto $41,990 $38,990
Stavic    
Base manual $35,990 $32,990
Base auto $38,990 $35,990
Rexton    
Man Sports $42,990 $39,990
Auto Sports $45,990 $42,990
Auto Limited $53,990 $49,990



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