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Kia courtesy fleet to keep 2010 Australian Open on the move

January 19th, 2010



Kia Motors today presented a fleet of 101 specially equipped courtesy vehicles to Tennis Australia for use in transporting players, officials and media during the 2010 Australian Open tennis tournament, internationally recognised as Australia's premier sporting event.

The Kia courtesy fleet was officially presented to Mr. Steve Wood, CEO of Tennis Australia, by Mr. MK Kim, President and CEO of Kia Motors Australia, in a ceremony at Melbourne Park, the venue for the Australian Open tournament.

Speaking at the handover ceremony, Mr. Kim noted that the fleet of Kia courtesy vehicles had always been an integral part of Kia's commitment to the Australian Open.

"Kia Motors is a proud supporter of world tennis, through its major sponsorship of the Australian Open," said Mr Kim.

"Tennis echoes the 'enabling and exciting' attributes of the Kia brand and the sport's international appeal makes it a natural fit with Kia's growing position as a global automaker.

"This fleet of courtesy vehicles will play a very important role in transporting players, officials and the media around Melbourne during the Open, contributing to the smooth running of the event and reinforcing Kia's commitment as the event's major sponsor.
"I wish Steve Wood, the Tennis Australia team, officials, volunteers, spectators and of course all competing players a very successful and enjoyable tournament and I look forward to being part of this major event over the next two weeks," Mr. Kim concluded.

In accepting the fleet from Mr. Kim, Mr. Steve Wood as CEO of Tennis Australia responded: "I'm really pleased to be accepting this courtesy fleet from Kia Motors.

"The Kia courtesy fleet is an intrinsic part of the Australian Open. The sight of the Kia fleet ferrying players, media and officials around Melbourne contributes to the tangible excitement and buzz that the AO brings to the city of Melbourne."

The 101 courtesy vehicles include Kia's award-winning Grand Carnival people-mover which has dominated the people-mover segment in Australia for a number of years. It was recently recognised as Australia's most popular people-mover for the third year in a row in the People-Mover category of the 2009 Carsales Network People's Choice awards.

New to the Kia courtesy fleet this year is the Soul, Kia's freedom machine that offers amazing scope for owners to personalise their own vehicles and stand out from the crowd. Rounding out the fleet is the recently launched and widely acclaimed next-generation Kia Sorento featuring styling, powertrains and technology that have already created a 'stand-out' SUV in the Australian marketplace.

The Kia courtesy fleet will be driven by about 200 specially trained volunteer drivers who expect to clock up more than 300,000 kilometres in thousands of journeys during the 2010 Australian Open.


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