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Kia Carnival And Sorento Earn Crash Rating Praise From US Insurance Institute For Highway Safety - (USA)

July 16th, 2007

- Highest possible ratings in rear impact evaluations -

Kia continues to build its global reputation for delivering quality and safety with strong value, this time receiving high praise - a 'Good' rating - from the Insurance Institute for Highway Safety (IIHS) of the US for the performance in rear impact collisions of the Kia Carnival people mover (known in the US as the Sedona) and the Sorento mid-size SUV.

The 'Good' ratings awarded by the IIHS are its highest possible rating and, according to the institute, represents the best protection for people of all sizes in a typical rear-end crash.

"It is becoming well-known that Kia builds safety into all of its vehicles and the (Carnival) and Sorento are just the latest examples to pass independent testing," said Len Hunt, executive vice president and COO of Kia Motors America (KMA). "We strive to provide our customers with quality vehicles that are equipped with the best available safety features."

The IIHS bases their ratings of Good, Acceptable, Marginal or Poor on geometric measurements of head restraints and simulated crashes that, according to the IIHS, when combined assess how well people of different sizes would be protected in an average rear crash.

The Carnival and the Sorento continue to perform well in both crash safety tests and owner satisfaction surveys. Both the Carnival and the Sorento were recently honoured with the "Best Bet" distinction from The Car Book 2007 in the USA.

The Carnival has collected a number of accolades, including receiving the "Top Safety Pick" from the IIHS for the past two consecutive years and the 2007 "Best Minivan" award from Motorweek.

When the Motorweek award was announced earlier this year, John Davis, executive producer, host and creator of the program said, "The leaps that Kia has made in perceived quality with each new vehicle are well documented and the (Grand Carnival) is just the latest example. From school bus to apartment-moving, minivans are the most versatile vehicles on the planet, and this one is tops."

In 2006, the Sorento picked up a five-star crash safety rating from the US National Highway Traffic Safety Administration for both front and rear side impact crash tests. Government star ratings are part of the U.S. National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.safercar.gov).

Editor's note: Model names, specifications and standard equipment may vary depending on country/region.

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