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Another COTY Victory for Honda

March 22nd, 2009
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In addition to winning Australia’s prestigious 2008 Wheels Car of the Year, Honda’s sleek, stylish and technologically advanced Accord sedan, (Accord Euro in Australia), has won South African ‘Car of the Year’ for 2009.

The innovative four-door received the accolade – one of the most coveted in the local motor industry – after an exhaustive nomination and evaluation process involving members of the South African Guild of Motoring Journalists.

The process includes an initial vote by Guild members, followed by comprehensive testing of the finalists by members of the Guild’s ‘Car of the Year’ jury panel. The Accord was one of two finalists from the Honda stable, the other being the Jazz hatchback (Japan’s 2007-08 ‘Car of the Year’) and one of nine finalists.

The award was announced by the South African Guild of Motoring Journalists at a glittering banquet attended by the who’s who of the motor industry.

“The Accord’s victory in the South African ‘Car of the Year’ contest is particularly sweet, given the highly competitive market conditions and the widely held expectation that the title would be bestowed on a compact contender,” says Honda South Africa Managing Director, Yoshiaki Nakamura.  “While buying trends are favouring smaller, more economical models, the Accord is a perfect example of how space, performance and luxury can be combined with frugality, efficiency and value to deliver a highly desirable and relevant motoring package.”

The Accord’s victory is Honda’s second in the South African ‘Car of the Year’ contest. The current Civic four-door sedan was honoured with the award in 2007.  The brand has also been represented as a COTY finalist several times. The go-anywhere CR-V sports utility vehicle was a 2008 finalist, while previous generations of both the Accord and the Jazz also achieved finalist status.

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