BMW has picked up seven accolades for high design quality at the 2009 red dot awards.
The internationally renowned label goes to the new BMW 7 Series, the new BMW Z4 as well as to the motorcycle models BMW K 1300 S and BMW K 1300 R. The Sport and Atlantis leather suits from the BMW Motorrad biker collection as well as the new BMW Cruise Bike will also receive awards.
The award ceremony will take place during a festive award gala at the Aalto Theatre in Essen on 29 June 2009.
The excellent results continue BMW Group’s recent design success story. In recent weeks, BMW, MINI and BMW Motorrad have acquired numerous internationally significant awards, including the Design Prize of the German Federal Republic, the IF Product Design Award of the Industry Forum Design in Hanover as well as the Eyes On Design Award and the Good Design Award presented in the USA.
The number and diversity of the products which have been awarded prizes at international competitions substantiate the success of the design philosophy that applies to the entire BMW Group.
Just like the vehicles offered by the BMW, MINI, Rolls Royce and BMW Motorrad brands, products from the lifestyle and biker collection boast a design that is characterised by aesthetic quality standards and clearly defined premium requirements. Their design authentically expresses the brand character and the distinguishing features of each product.
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