The BMW 5 Series has been ranked the most appealing midsize premium car.
J.D. Power and Associates honoured BMW with the award in the latest Automotive Performance, Execution and Layout Study (APEAL), which determines the degree of satisfaction of customers purchasing new cars in North America.
The latest award confirms recent European customer satisfaction studies carried out by J.D. Power and Associates where the BMW 5 Series ranked highest in its segment.
In France and Germany in particular the BMW 5 Series was ranked highest in customer satisfaction of all models in the executive luxury car segment. In France, BMW received not only the segment ranking in the BMW 5 Series segment, but also the overall CSI nameplate ranking.
The customer appeal of the BMW 5 Series is also strongly reflected in Australia where it is the best selling large car over $70,000.
The Australian BMW 5 Series model range kicks off with the 520d, priced from $75,888, boasting powerful and spirited performance along with ultra-low fuel consumption and exhaust emissions. The 520d engine produces 130kW of power and 350 Nm of torque. With fuel consumption of merely 6.1 litres/100 km on the combined cycle, the 520d offers small-car fuel consumption.
J.D. Power and Associates is one of the world’s leading marketing information services companies. With numerous studies the renowned institute regularly analyses customer satisfaction in the most significant international automobile markets. To determine the “Customer Satisfaction Index” in Germany, just under 20,000 vehicle owners took part in a written survey on their cars, which were two years old on average. The assessment incorporates the factors of quality, reliability, desirability, satisfaction with dealer service as well as maintenance costs. The J.D. Power and Associates Customer Satisfaction Study adheres to the same criteria in France.
The results of the current APEAL study for North America are based on a customer survey conducted by J.D. Power and Associates three months on average after initial registration of the vehicles.
Leave a comment