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Author Prize for New smart Book: smart also Successful as a Book

April 23rd, 2008



 

The highly regarded "Motor Presse Club" has awarded the author prize 2008 to the book "sideways. a smart art project". The distinguished jury of the "MPC car book prize" awards this special prize every year for outstanding literary achievement in the field of car books.

For the award-winning book, smart and the publishing house "Gestalten Verlag Berlin" asked artists to submit contributions on the subject of the environment and smart. More than 100 creative professionals from around the world from the fields of photography, graphic design, painting, architecture, and fashion styling present their artistic works on 248 pages.

They tackle the question of ecology and mobility and provide fresh and thought-provoking ideas. smart has been concerned with the question of how urban mobility can be made environmentally compatible since the birth of the brand.

This book from smart- the car make with the production vehicle boasting the lowest CO2 emissions worldwide for many years now - shows that environmental considerations can be approached hand-in-hand with good aesthetic design.

The Motor Presse Club e.V. (MPC) is an association of journalists, publicists and industry employees. The association has close contacts with press, radio and television which enable it to support non-profit-making objectives concerning all aspects of cars, technology and traffic. The organisation awards the "MPC car book prize" every year in five categories including the highly coveted author prize - which the makers of the new smart book were able to take home this year.

This year the jury included well-known personalities such as Chris Bangle (head designer at BMW), Prof. Dr. Florian Hufnagel (Director Pinakothek der Moderne, Design), Holger Jung (advertising agency Jung von Matt), Wolfgang Peters (FAZ) and Michael Ramstetter (editor-in chief ADAC Motorwelt).
"sideways" was officially presented within the framework of the US market launch in New York in March 2008.


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