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Acclaimed Design Awards for BMW Group

March 20th, 2008


BMW Groups’ excellence in pioneering design has again been acknowledged with six vehicles awarded for outstanding product design at this year’s presentation of the 2008 red dot awards.

In addition, two of them, the BMW 3 Series Convertible and the BMW G 450 X motorcycle also won awards in the special category “red dot: best of the best” for outstanding design achievements in the automotive, transport and caravan segment.

The trophies will be presented on 23 June, 2008 on occasion of the awards ceremony at the Aalto Theatre in Essen, Germany.

Other finalists for the red dot awards 2008 were the BMW X5, the BMW 1 Series Coupe, the Rolls-Royce Phantom Drophead Coupe and the BMW HP2 Sport motorcycle.

BMW Group DesignworksUSA also impressed the high-profile members of the jury. The design studio won a red dot award for the interior design of the Embraer MSJ business jet and the design of the Zeydon Z60 luxury yacht.

For the first time in the history of the red dot awards, the jury will provide “honourable mentions” during this year’s ceremony. With these honourable mentions, the jury will pay special attention to products that have clearly set themselves apart from the competition by their particularly successful design solutions.

According to the jury, three current BMW Group models deserve this special recognition: the BMW M3 Coupe, the MINI Clubman and the BMW F 800 GS motorcycle.

Launched in 1955, the red dot award has become established as one of the most important design awards in the world. It recognises achievements in numerous categories such as automotive, architecture, domestic, consumer electronics, fashion, life science and medicine.

This year, the jury considered the design of 3,203 products from all over the world. A total of 600 products won the red dot Label. Thirty red dot awards are granted to contenders in the automotive, transport and caravan category, three of which are also presented with the “best of the best” award for particularly pioneering design.

Two of these top three are current members of the BMW Group family: the BMW 3 Series Convertible, which reinterprets the classic line flow of an open BMW 3 Series by combining it with a retractable hardtop, and the BMW G 450 X motorcycle, a no-nonsense sports enduro that openly displays it zest for contest.

The repeated great success of BMW Group with the red dot awards again confirms that outstanding design quality will be rewarded with international recognition. Last year, BMW Group was honoured for its ongoing, innovative design achievement: as a highlight of the gala, BMW Group was presented with the title “Design Team of the Year”. In 2007, BMW Group and BMW Group DesignworksUSA won a total of eight red dot awards for product design.

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