Home > Automotive Awards

Mercedes-Benz Posts Best Sales Year in Company’s History

January 18th, 2008



 
  • Sales of Mercedes-Benz, AMG, Maybach, and smart brands up two percent, totalling 1,285,900 passenger vehicles
  • Mercedes-Benz brand delivers 1,185,300 passenger vehicles, an increase of more than three percent
  • smart delivers 100,600 vehicles to customers

Stuttgart – In 2007 the Mercedes-Benz Cars division increased sales of Mercedes-Benz, AMG, Maybach, and smart passenger vehicles worldwide, with sales totalling 1,285,900 vehicles (2006: 1,260,600 units). With this two percent growth, the division set a new sales record.

Dr. Dieter Zetsche, Chairman of Daimler AG and head of Mercedes-Benz Cars, said: “Our current models are drawing a very positive customer response. In 2007 we succeeded in laying the groundwork for sustainable, profitable growth, particularly with the market launches of the new Mercedes-Benz C-Class and the new smart fortwo.“

The basis for achieving the sales record was the most successful year in the history of the Mercedes-Benz brand: worldwide sales of passenger vehicles were up more than three percent, reaching a record 1,185,300 units (2006: 1,148,500). Thus, Mercedes-Benz registered even stronger growth in 2007 than the global automobile market overall.

Despite increased competition, Mercedes-Benz was able to raise its market share in nearly all key regions. In the United States, the brand posted figures that were markedly better than those of the overall market. Passenger vehicle sales in the U.S. climbed two percent to a record 253,400 units (2006: 248,100 vehicles), making 2007 the fourteenth year in a row that Mercedes-Benz succeeded in posting higher sales. The record-breaking demand for the new C-Class sedan and SUV models was a key factor for the stronger sales.

Mercedes-Benz also posted a sales record in the Asia/Pacific region: the brand delivered a total of 141,200 vehicles to customers (2006 total: 126,200), a 12 percent increase. This growth was driven primarily by record-breaking sales in the luxury and upper-range segments and by the high increase in sales of the new C-Class and SUVs.

In Western Europe (without Germany), Mercedes-Benz achieved also a new sales record, with 372,400 passenger vehicles sold (2006: 361,200), a three percent increase. Record-setting deliveries in Italy, France, and Spain played a key role in this success.

In Germany, Mercedes-Benz also succeeded in boosting its market shares in 2007 despite the weak domestic market, with 309,900 units (2006: 324,000), making it the sales leader among all premium brands. The positive development of sales in Europe was possible in large part thanks to both Mercedes-Benz’s fuel-efficient models in the compact segment and the vehicle range in the C-Class segment.

Mercedes-Benz’s success was especially evident on the key growth markets for the automotive industry. With 26,900 units sold (2006: 17,600) and growth of 53 percent, Mercedes-Benz's rate of growth in China was more than twice as rapid as that of the premium market overall. Mercedes-Benz sales also were up sharply in Russia, where 15,300 customers (2006: 9,300) purchased the brand’s passenger vehicles, a 65 percent increase on the previous year’s total. Deliveries of Mercedes-Benz vehicles in India in 2007 rose eight percent, to 2,600 units (2006: 2,400).

C-Class sedan becomes the top-seller by mid-year — Mercedes-Benz worldwide leader in the luxury segment

The new Mercedes-Benz C-Class got off to an outstanding start in 2007: Over the course of the year, sales of the sedan rose by 57 percent to 261,500 units (2006:166,400). By mid-year, the C-Class sedan became the world’s top-selling vehicle in its comparative segment. Demand for Mercedes-Benz vehicles in the
C-Class segment overall increased by 16 percent, with 386,500 vehicles sold (2006 total: 332,100). Mercedes-Benz expects to post even higher sales with the introduction of the new C-Class estate, which has been making its way into individual markets since December 2007 and has been met with an excellent customer response.

Mercedes-Benz is also performing impressively in the luxury segment. The S-Class in particular is successfully maintaining its position as the best-selling luxury sedan. With 85,500 units sold in 2007 (2006: 85,900), the S-Class once again clearly outpaced its main competitors. Also setting a record was the strong demand for the new CL-Class, which was the choice of 10,700 customers worldwide. In all, 108,600 customers (2006: 110,300) purchased a luxury-segment model from Mercedes-Benz.

Robust demand also continues for Mercedes-Benz upper-range models, with 234,600 units sold worldwide in 2007 (2006: 243,000). And in the fifth year since its market debut, sales of the E-Class sedan and estate are also performing well, reaching the sales level of the previous year.

Demand also continues to be strong for SUVs from Mercedes-Benz. Despite the increasingly fierce competition in this segment, worldwide sales of M-Class, R-Class, GL-Class, and G-Class vehicles were up six percent, with a total of 180,100 units sold (2006: 169,500). These results make Mercedes-Benz the best-selling premium brand in the SUV segment in Germany and Western Europe in total. Very high growth rates were posted for the GL-Class in particular: with 40,200 vehicles sold (2006: 23,600), deliveries of the full-size SUV offered by Mercedes-Benz were up 70 percent.

Factors contributing to this development include the growing demand in the U.S. for SUVs with diesel engines: 9,400 sport utility vehicles equipped with diesel engines were sold in the 45 states where Mercedes-Benz is now offering diesel-powered SUVs. This figure corresponds to 19 percent of the total SUV sales in those states. Beginning in 2008, Mercedes-Benz will also be offering BLUETEC-equipped SUV models, which meet the stringent BIN5 norm and can thus be registered in all 50 states.

In the compact segment in 2007, the A-Class and the B-Class demonstrated their continuing importance as key volume models, with 275,100 units delivered to customers (2006: 293,200). The B-Class was a particularly impressive success, with record-breaking sales in markets including Italy, France, and Spain.

AMG, the performance brand of the Mercedes-Benz Cars division, also had a very successful 2007. Four new models were launched to the market in 2007 — the S 63 AMG, CLK 63 AMG Black Series, CL 63 AMG, and CL 65 AMG. Worldwide, more than 20,000 customers opted to purchase their vehicle of choice from among the 16 AMG models offered. Half of the units sold went to customers in the United States, the main AMG sales market.

New smart fortwo is very popular with customers

Following its decision to focus on a single model series, the smart brand sold 100,600 vehicles in 2007 (2006: 112,100). The new smart fortwo has been very successfully established in the market, with sales of the two-seater climbing by 43 percent over the course of the year, and a total of 97,200 units sold (2006: 67,700). Germany was the most important market for the fortwo in 2007 (31,000 units sold), closely followed by Italy (30,600 vehicles delivered).

More than 850,000 smart fortwo cars have been sold in 36 countries since the model’s market launch in October 1998. The iconic two-seater is now available in the US. American customers’ growing interest in fuel-efficient vehicles provides the ideal basis for a market launch by smart in the world’s biggest automobile market. This was also confirmed by the smart roadshow that was held between May and November in all 50 states. The roadshow allowed about 75,000 visitors to learn about the smart brand and to become convinced of the two-seater’s innovative features while test-driving it for themselves.

Maybach presents Landaulet study

The luxury models of the Maybach brand continue to fascinate customers around the world. With about 400 vehicles delivered, the brand’s sales equalled the total for the previous year, the first full sales year for the very successful Maybach 57 S. In 2006, the Maybach product range was also expanded by the addition of the 62 S. At the Dubai Motor Show in November 2007, Maybach presented a study of an open-top Landaulet. With this unique concept, the brand once again underscores its expertise as the maker of the world’s most exclusive luxury automobiles.

Overview of Sales by Mercedes-Benz Cars

 

2007

2006

Change in %

Mercedes-Benz

1,185,300

1,148,500

+3.2

smart

100,600

112,100

-10.3*

Mercedes-Benz Cars

1,285,900

1,260,600

+2.0

Western Europe

777,500

788,200

-1.4

- of which Germany

341,800

354,100

-3.5

NAFTA

278,300

271,200

+2.6

- of which U.S.**

253,400

248,100

+2.2

Asia/Pacific

142,700

130,100

+9.7

- of which Japan

45,300

50,100

-9.7

* Due to the discontinuation of the model lines smart roadster and smart forfour
** Mercedes-Benz passenger vehicles


  • Print this article!
  • E-mail this story to a friend!
  • Digg
  • Yahoo! Buzz
  • TwitThis
  • Technorati
  • del.icio.us
  • Propeller
  • StumbleUpon
  • Reddit
  • Mixx
  • Facebook




Leave a comment