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Mercedes-Benz scores First Choice in Kelley Blue Book Brand Image Awards

March 27th, 2008


At the recent New York Auto Show Mercedes-Benz received three awards in the influential Kelley Blue Book (kbb.com) Brand Image Awards.

The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Awards are presented to top brands in seven vehicle categories, for Best Overall Interior Design and Best Overall Exterior Design across all categories and the Best Overall Prestige Brand.

Nearly one out of every three people who buy a new or used car in the United States visits the site. According to J.D. Power and Associates' AutoShopper.com studies, more car-buyers use kbb.com than any other three sites combined! The Web site has been named the most visited for eight years in a row.

Kelley Blue Book researchers assess how manufacturers create and maintain brand attributes that consumers predominantly look for when buying a new car.
In the all important Best Overall Prestige Brand Mercedes-Benz was announced as the winner.

“With a long history of combining rich interiors with distinguished exterior styling, Mercedes-Benz isn't just a pre-eminent luxury automobile maker; it's one of the foremost luxury brands in the world. That it was judged the Best Overall Prestige Brand by new-vehicle shoppers at kbb.com should surprise no one.”*

In the Sports car/Convertible category Mercedes-Benz was awarded - Best Interior Design.

“With multiple convertibles in the line-up, an even greater number of extra-fast AMG performance models and a history of crafting interiors rich in materials and detail, Mercedes-Benz entered this category as an instant favourite. From the SLK to the SLR , every convertible and sports car Mercedes makes boasts a superior passenger cabin. “ *

In the Luxury SUV category Mercedes-Benz was awarded - Best Exterior Design

“Mercedes-Benz jumped into the luxury SUV competition with its M-Class, but it wasn’t until it introduced the multi award winning GL that it really gained traction in the segment. Now many consumers regard the styling from Mercedes-Benz as top of the class “*

The Managing Director of Mercedes-Benz cars Mr Horst von Sanden said “ we are honoured that Kelly Blue book and its customers have chosen Mercedes-Benz as their First Choice in three categories”

* Source – Kelley Blue Book Brand Image Awards

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