SYDNEY: 20 February 2008 — Mazda ranks highest in satisfying new-vehicle owners in Australia, according to the 2008 J.D. Power and Associates Australian Vehicle Ownership Satisfaction StudySM released today.
The inaugural study objectively measures new-vehicle ownership satisfaction with vehicles in Australia during the first 36 months of ownership. Overall satisfaction is determined by measuring customer experiences in four areas: vehicle quality and reliability; vehicle appeal (satisfaction with the design, style, performance and comfort of the vehicle); dealership service; and ownership costs.
Mazda ranks highest in ownership satisfaction with an overall index score of 780 points on a 1,000-point scale, well above the industry average of 762. Honda (775) and Toyota (772) follow Mazda in the rankings. Mazda performs particularly well in the quality and reliability and vehicle appeal factors. Toyota performs well in the area of service (in a tie with Nissan), as well as in ownership costs.
“Mazda’s strong performance in the inaugural study sets a benchmark for other manufacturers in the Australian market,” said Brian Fine, managing director of J.D. Power and Associates Australia and New Zealand operations. “Honda and Toyota also perform well and rank among the top three, indicating that Japanese automakers in particular are succeeding in satisfying new-vehicle owners in Australia.”
The 2008 Australian Vehicle Ownership Satisfaction Study serves as a benchmark for measuring customer attributes and expectations in the Australian automotive industry and is based on responses from 3,078 new-vehicle owners.
About J.D. Power and Associates
The European headquarters of J.D. Power and Associates is located in Guildford, UK. With world headquarters in Westlake Village, California, U.S.A., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies:
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at http://www.mcgraw-hill.com.
J. D. Power and Associates Media Relations Contacts:
Managing Director, Australia and New Zealand
J.D. Power and Associates
Troy, Michigan, U.S.A
Phone: 001 248 312-4119
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate
Overall Nameplate Ranking
(Based on a 1,000-point scale)
Industry Average 762
Included in the study but not ranked due to small sample size are: Alfa Romeo, Audi, BMW, Chrysler, Citroen, Daihatsu, Fiat, Jaguar, Jeep, Kia, Land Rover, Lexus, Mercedes Benz, Peugeot, Renault, Saab, Suzuki, Volkswagen and Volvo.
Factors Contributing to Overall Vehicle Satisfaction
Vehicle Appeal - 34%
Satisfaction with the design, style, performance and comfort of the vehicle.
Ownership Costs - 26%
Issues related to costs for service and repair, fuel efficiency and insurance.
Vehicle Quality and Reliability - 22%
Satisfaction with the quality and reliability of the vehicle.
Dealership Service - 19%Satisfaction with the dealer service department when bringing vehicle in for maintenance or repair work.
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