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BMW Welt Attracts Over Half a Million Visitors.

February 15th, 2008



 

Within just a short time, BMW Welt in Munich has become an extremely popular highlight for visitors.

In the first 100 days following the Opening Ceremony on 17 October 2007, more than 500,000 guests have visited BMW Welt and no less than 3,500 cars have been handed over to their proud owners in the Car Delivery Centre, where customers are absolutely thrilled by the detailed and individual briefing they receive on their new BMW.

Right from the start on the opening weekend the curiosity aroused by the building’s trendsetting architecture created by Professor Wolf D. Prix and the specific exhibitions presented by BMW attracted no less than 80,000 people.

Since then more than 15,000 have joined in guided tours of the location, all of them fully booked.

To date BMW Welt was also the starting point for 25,000 visitors going on the new Plant Tour on the Production Mile in the BMW Plant next door, where some 900 units of the 3 Series come off the assembly lines every day.

A staggering 140,000 guests have so far enjoyed the wide range of culinary delights offered at the three restaurants and the coffee bar in the BMW Welt.

The Events Forum has attracted 10,000 guests of BMW and other organisers, and 6,000 visitors have enjoyed the panel discussions and free jazz and classic concerts with internationally renowned artists in the Double Cone.

100,000 visitors, finally, have come to the shops in BMW Welt, buying no less than 55,000 products.

Among children and young people between 7 and 13, the Junior Campus is an absolute highlight. In all, 4,800 girls and boys have attended the workshops on the subject of mobility in the Campus Laboratory and Campus Workshops, building cars themselves in small teams. And so far 71 school classes have visited the Junior Campus, with 700 children celebrating their birthday there.

Maintaining a highly attractive series of open cultural events, BMW Welt will continue to offer free jazz concerts and cultural highlights.

The new BMW Museum will round off the overall experience of the BMW Welt when it is opened later this year.


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