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Continuing to lead the industry in sustainability, Honda Motor Co. has implemented environmental initiatives throughout its Japanese dealerships using specialised certification systems and green consumer programs.
In 2001, Honda Motor Co. introduced the ‘Green Dealer’ certification system, which recognises dealerships that have taken steps to improve energy efficiency, enhance environmental conservation initiatives and contribute to the community.
As a practical measure, dealers use the ‘Honda Environmental Register’ to track use of electricity, water, gasoline and other resources in order to reduce their environmental impact and manage costs.
Since its inception, the certification system has recorded outstanding results with 2,357 Honda dealers certified as ‘Best Green Dealers’.
Honda is further reducing CO2 emissions through the introduction of environmentally responsible driving practices for its customers.
At all certified ‘Green Dealers’, staff educate customers about driving techniques that are easy on the environment and the hip pocket. Customers are taught that environmentally responsible driving involves gentle, gradual acceleration and maintaining a steady, moderate driving speed.
Drivers can improve fuel economy and safety using this technique. In 2008, dealerships taught ecological driving to 19,424 drivers at 3,865 safe-driving instruction sessions.
Dealerships in Japan are also promoting environmental communication with customers, participating in local environmental fairs and hosting elementary and junior high school students on field trips.
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