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Honda Rewards Hybrid Drivers

May 7th, 2009
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In a bid to reward environmentally conscious drivers, Honda is rolling out the red carpet for hybrid owners, providing priority parking at various high-traffic centres around the country.

Honda’s Hybrid Priority Parking is an Australian-first and will make its debut at Melbourne Central Shopping Centre in May, with plans for rollout at other locations in the coming months, including Sydney and Melbourne airports.

Honda pioneered hybrid technology in Australia, introducing its first hybrid vehicle the Honda Insight in 2000 and remains committed to providing sustainable options to drivers.

Currently offering the stylish Honda Civic Hybrid, Australia’s most affordable hybrid, Honda Australia plans to expand its offering with the second-generation Honda Insight, set to hit Australian shores in the future.

Honda Australia’s Senior Director, Mr. Lindsay Smalley is thrilled to offer greater rewards to hybrid drivers.

“Honda is an industry leader in producing low emission vehicles, dating back to the original Civic in 1972 with its ultra-clean CVCC engine. Since then, Honda has introduced hybrid and natural gas powered cars all over the world and recently launched its 100 per cent emissions-free car, the FCX Clarity,” he said.

The Hybrid Priority Parking spots are the latest initiative from Honda demonstrating its continued commitment to the environment.

“Due to our long history in hybrid technology, it is only fitting that Honda is first to reward our hybrid drivers,” Mr. Smalley said.

Honda’s Hybrid Priority Parking will complement its Civic Hybrid display – on show at each location – featuring the Honda Civic Hybrid vehicle and an educational display about Honda’s environmental initiatives.

Honda’s Hybrid Priority Parking is available at Melbourne Central from Monday 11 May to Saturday 23 May (entry via the Lonsdale or LaTrobe Street car park entrance).


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