Tata Motors today announced the commercial launch of the Tata Nano, keenly awaited across India since its unveiling on January 10, 2008.
The Tata Nano is currently being manufactured at the company’s Pantnagar plant in Uttarakhand in limited numbers. The new dedicated plant, at Sanand in Gujarat, will be ready in 2010 with an annualised capacity of 350,000 cars.
THE THREE VARIANTS
The Tata Nano offers an incredibly spacious passenger compartment which can comfortably seat four adults. With a length of just 3.1 metres, width of 1.5 metres and height of 1.6 metres, the Tata Nano has the smallest exterior footprint for a car in India but is 21% more spacious than the smallest car available today. A high seating position makes ingress and egress easy. Its small size coupled with a turning radius of just 4 metres, makes it extremely manoeuvrable in the smallest of parking slots.
The three trim levels and their key features available at launch are:
Tata Nano Standard : The standard version, in three colour options, single-tone seats, and fold-down rear seat;
Tata Nano CX : In five colour options, with heating and air-conditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, fold-down rear seat with nap rest;
Tata Nano LX (BSIII*): With the features of CX plus complete fabric seats, central locking, front power windows, body coloured exteriors in three premium colours, fog lamps, electronic trip meter, cup holder in front console, mobile charger point, and rear spoiler. Many of these features are not available on current entry-level small cars in the country.
PERFORMANCE & SPECIFICATIONS
Performance: The 2-cylinder engine – delivering 35 PS @ 5250 rpm and a torque of 48 Nm @ 3000 rpm – enables the car to have a top speed of 105 kmph and negotiate inclines with a gradeability of 30%.
Fuel efficiency: 23.6 km/litre, certified by the Automotive Research Association of India (ARAI) under mandated test conditions, which is the highest for any petrol car in India.
Emission: The high fuel efficiency, coupled with a low kerb weight of 600 kg, ensures that the Tata Nano – at 101 gm / km – has the lowest CO2 emission amongst cars in India. The Tata Nano is BS-III* compliant and is BS-IV* ready. It is also available in BS-II* norms.
Safety: The Tata Nano’s safety performance exceeds current regulatory requirements – it passes the roll-over test and offset impact, which are not regulated in India. It has an all sheet-metal body, reinforced passenger compartment, crumple zones, intrusion-resistant doors, besides mandatory seat belts and complies fully with existing Indian safety standards. Tubeless tyres – among which the rear ones are wider endowing extra stability – enhance safety.
Warranty: 18 months or 24,000 km, whichever is earlier.
THE BOOKING PROCESS
In view of the expected significant demand and limited production capacity initially until the Sanand plant is fully ramped up to capacity, the Tata Nano will be available through a booking mode.
Tata Motors has entered into an exclusive agreement with the State Bank of India to manage the booking process.
The sale of application forms and acceptance of booking will start from April 9th 2009 till the end of day April 25th 2009. The application forms will be available at a price of Rs. 300, with a range of offers from select associate Tata Group companies. The application forms will be available at over 30,000 locations in about 1,000 cities through Tata Motors Passenger Car dealerships, State Bank of India and its branches, its subsidiaries and associates, other preferred financiers, and outlets of Westside, Croma, ‘World of Titan’ and Tata Indicom exclusive stores.
After collecting the forms, customers have two options. They can either pay the entire booking amount themselves or seek financing of the booking amount.
Within 60 days of the closure of bookings, Tata Motors will process and announce the allotment of 100,000 cars in the first phase of deliveries, through a computerised random selection procedure.
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